High-energy
This is a high-energy, unapologetically bold gourmet burger brand whose visual identity is built almost entirely on one commanding colour decision: a saturated, warm red-orange (#E8470A) that saturates the physical backdrop and recurs in the packaging.
Plated on solid vivid orange — matte-to-semi-gloss painted surface or seamless paper backdrop, #E8470A range, lit with bright, punchy, high-key studio strobe lighting; shadows are soft and controlled, highlights on bun glaze and fried surfaces are allowed to specular without blowing out. Overall feel is clean commercial with energy — not moody or cinematic., and shot from high 3/4 eye-level — 30–40 degrees above food plane, ~ of images.
- Surface
- Solid vivid orange — matte-to-semi-gloss painted surface or seamless paper backdrop, #E8470A range
- Light
- Bright, punchy, high-key studio strobe lighting; shadows are soft and controlled, highlights on bun glaze and fried surfaces are allowed to specular without blowing out. Overall feel is clean commercial with energy — not moody or cinematic.
- Angle
- High 3/4 eye-level — 30–40 degrees above food plane, ~ of images
Try this look on your menu
Upload a phone shot. We'll restage it in this exact aesthetic.